Coming Winter 2024/2025: The "LAUNCH" Package
Coming Winter 2024/2025: The "LAUNCH" Package
Conscious Copywriting for Your Ethical Brand
Your values drive everything you do in business, including your marketing.
I help you communicate your value, increase your revenue, and show up authentically.
Chances are it’s something really cool. And it directly impacts failing environmental systems and addresses toxic cultural norms.
Whatever it is, the bottom line is that you’ve worked hard to create it.
But when it comes to marketing your earth-friendly product or service, you may be running into some challenges. Without the expertise and guided strategy that you get from having a beyond-sustainability copywriter on your team you might find yourself…
Shutting your laptop after an hour of “marketing work” and go for a walk instead because you’re overwhelmed
Feeling shame and guilt when you talk about your business because it’s not as “put together” as the other folks
Feeling unaccomplished even after doing everything on your list because of the countless other things you’ve still got to do
The thing is, for you a sustainable future isn’t enough.
You’re not interested in a future that’s *just* sustaining the status quo.
Instead, you want a future that’s resilient to environmental challenges and the turbulence of shifting to a green economy. You want a future that’s regenerative — ushering in a new era of production and consumption that inherently creates a more livable world.
The good news is the future you’re dreaming of is possible — and your sustainable brand can help us get there. All you need is someone to help you share your story and get the word out. That’s where I come in, your beyond-sustainability copywriter.
If you’re here, I’m guessing you’re building a future that’s beyond sustainable — it’s resilient and regenerative.
You’ve created something that’s good for the planet and good for people.
“At 5th World, we needed help creating niche content. And before hiring Andraya, I was not sure if she would capture the brand voice and tone because this is something that writers have had problems with in the past. However, she nailed it!
Readership of our newsletter has increased since hiring her. And I found Andraya to be timely, professional, knowledgeable and honest, and she produced very high quality work that aligned with 5th World's brand voice and needs.
I and my boss feel much more at ease knowing we can call on her to write for us!
We’re so thankful for her hard work!”
April, Director of Marketing and Communications, 5th World Regeneration Corp
Your beyond-sustainable brand can be rich, just like good soil.
I know it’s a stretch to go from copywriting to rich soil, but let’s explore the connection.
As I’m sure you know, rebuilding healthy, rich soil is a non-negotiable part of healing our Earth. Rich soil is nutrient dense, home to a complex web of life, and fosters strong growth.
What would it look like for your sustainable brand to be rich like good soil?
You’d have a bank of nutrient rich messaging that nourishes your reader — creating a culture of reciprocity and trust
You’d have a lush community of loyal and enthusiastic customers — cultivating authentic connection by solving deep problems
You’d make more green (hehe, see what I did there?) — while growing strong from startup to established brand
You’ve done the hard work and created a life-changing, earth-saving brand. The right marketing is what will help your hard work payoff.
That’d look like…
✔️ Compelling copy that converts leads and expert strategy that guides the customer journey — with a minimal time investment from you
✔️ Feeling a surge of pride when your in-laws ask, “How’s the business going?” — because your work is changing lives
✔️ Leaving the office knowing that your business is moving forward — and thanks to your brand, so is the healing of the Earth
If you’re thinking you could see a future together…
Hi, I’m Andraya, your beyond-sustainability copywriter who’s not afraid to get my hands dirty.
In a nutshell, I’m a heart-centered environmentalist who built upon my family heritage and my love of words to create this copywriting business, Woven Wordsmith Copy.
After a pandemic related layoff from my Greenpeace canvassing job, copywriting captured my ambition while allowing me to work with deep purpose.
When I’m not elbow deep in helping sustainable brands market their cool stuff, you’ll find me in the Rocky Mountains with my office assistant, Kai. We’re suckers for a good hike and feel great reverence for the land we now call home, the original home of the Cheyennes, Arapahoes, and Utes.
Education wise, a BA in Environmental Studies and a decade in the sustainability space brought me to the work of beyond sustainability. The implications inherent in striving to have a “sustaining" future just aren’t enough for me.
I want a future that’s beautiful, engaged, alive, and regenerative.
I suspect sustainability isn’t enough for you, either. In that case, let’s hop on a call to chat about a custom strategy for your sustainable brand.
Why Woven Wordsmith?
As a sweet P.S. to help you understand my brand…
My mother is a weaver. For longer than I’ve been a human, she’s been weaving. She taught me how to weave. Over and under, through and through. A piece of reed or a strand of willow can’t bear too much on their own, but when woven with intention and grace? The result is a beautiful, strong basket or a cradle for your sleeping newborn (in my mom’s case). And when we weave our words and our stories, the result is a future that is different. One that is closer to what we envision.
Wondering if we’re a good fit?
Don’t worry, I got you.
Beyond sustainable can look like a bunch of different things. If you know you’re doing something cool with your business, there’s a good chance I’d think so, too.
Our businesses are a great fit if you are…
An herbal practitioner or educator
A brand in the waste reduction space
A sustainable travel experience, retreat, or lodging
A climate change innovator
A renewable energy brand
A regenerative farmer or gardener using permaculture techniques
A residential alternative brand
If you can see a future together, I invite you to reach out.
Portfolio
Here, you’ll find examples of pieces I’ve written. Every piece was written for a client, so in some pieces you’ll find that sensitive information is redacted to protect their privacy.
Growing and Selling Microgreens the Easy Way: 3 Secrets for Growing a Sustainable Microfarm
Notice how I use of the “outlaw” archetype tone, which speaks directly to the client’s target audience. Bolded words and italicized text make the piece friendly to readers who’d like to skim, instead of dig. And the piece leads to a strong CTA.
Welcome Email Sequence for Kava Bar Client
Notice the flow I created from the first to the last email, the scanner-friendly formatting, and the conversational tone.
How Vertical Farming Can Improve Food Security Newsletter
Published in 5th World Regeneration Corporation’s newsletter, The Shift*, this is a good example of the email/newsletter content I can create. The tone is professional and charismatic, with a higher reading level than normal (at the client’s request).
*Since it’s a newsletter delivered by email, I couldn’t link the published version.
"All About Teas" Marketing Email
This is a marketing email that’s written to an audience with some knowledge of planet medicine and tea. They also have some familiarity with kava and kratom. The goal of this email is to drive traffic to the brick and mortar stores while improving tea sales.
How You Can Use Kava to Harness the Power of Community Resilience
Notice how I gently connect the dots from the macro to the micro-community levels, the easy-to-read formatting, and the CTA to finish.
Mother Gardener Membership Society Sales Page
Throughout this doc, you’ll find copy tips and insights into my strategic thinking. I speak to pain points, dream points, and a compelling transition story. All these elements make up the sales argument.
"The A-Z of Kava, Kratom, and Tea" Ebook
The goal of this piece is to introduce a new prospect to the world of kava, kratom, and tea while giving them a good idea of the brand’s voice and vibe. The fully designed version of this copy is used as an email opt-in freebie.
The Ultimate Garden Hack: Embrace the “Ick” Factor of Compost Tea for Big Results
Notice writing that’s equivalent to a 9th-grade reading level, which is high for copy but ideal for this client. You’ll find an informative, charismatic, and approachable tone. And a strong CTA to guide the reader.
Blue Bahama Spec Pieces (Ad, Email Sequence, and Intro to Services Page)
These are 3 pieces of copy written for the fictitious “Blue Bahama” brand. The tone is friendly, approachable, innovative, and professional.
In Our Own Hands Social Media Ads
Here, you’ll find two ad variations for an immersive course that ran in the winter/spring of 2023. The tone is friendly and approachable.
LOBA LOBA Retreats Welcome Email Sequence
This is one of my first pieces of email marketing ever written. While my writing and formatting quality is much better now, I love the messaging of this sequence.
Want to see how I can write something like this for you? Let’s hop on a call.
Services + Rates
Here, you’ll find services that can propel your business — and your earth-healing work — forward.
Every piece of copy from Woven Wordsmith includes:
Storytelling that resonates with your eco-friendly audience
Emotional techniques that connect deeply to both the pain and dream points of your audience
A strong CTA (Call-To-Action) that makes it clear what action your audience can take next — whether it’s visiting your website, joining your email list, or making a purchase
Expert formatting that ensures your copy is publish-ready upon delivery — including title, headings, bulleted lists, and bolded and italicized text
Professional editing that ensures your copy is clear, concise, and error-free on the first draft
**Please note: Woven Wordsmith copy does NOT include design. If you want help with the visual components I’m happy to make a referral for you.
When it comes to choosing which pieces of copy to invest in, I know it can feel overwhelming. And at the end of the day, the piece of copy that will have the biggest impact on your business depends on your goals and challenges.
Below I’ve outlined the services I offer, as a beyond-sustainability copywriter. If you need to see the brass tacks before booking your call, you’ll find everything you need there. But if I’m being honest, all roads lead to your FREE strategy session. Your strategy session is where we’ll unpack your unique circumstances and discover which pieces of copy are the best investment for you right now. If you’re more of a cut-to-the-chase type of person, book your strategy session using the button below. You’ll get a chat with me and a customized game plan to propel your important work forward
Mix & Match Services Menu
For all you deep divers that enjoy reading about SEO and copy specifications, buckle up! Here we go…
SEO Optimized Blogs
SEO Optimized blogs answer questions for people who are curious about building a regenerative future (and who are – incidentally – your ideal customers). By providing valuable information online, you do two things:
Build a name for yourself as a go-to expert
Show Google that people like your stuff and that the algorithm should show it to even more people (enter the snowball effect here)
Basically, SEO optimized blogs are something you invest in once, that then keep working for you long after they’re published.
SEO optimized blogs include:
1,200+ words — meeting Google’s visibility requirements
SEO Optimization that includes keywords, SEO Optimized Title, meta description, url, and alt image descriptions — making it easy for your audience to discover your blogs
By investing in blogs, you’ll get:
Increased authority in the eyes of Google — meaning Google will recommend you more often
Increased relevance in the eyes of your audience — the more answers you give, the more relevant and front-of-mind your beyond-sustainable brand becomes
Consistent updates to your website — Google prefers websites that are updated regularly and consistent blogs is a great way to do this
Investment: $400 per blog
If you’re ready to put out content that is useful to your audience and drives your business forward, book your strategy session today.
SEO Optimized Web Pages
Nowadays, your website acts as your virtual storefront. It’s where people come to browse, to window shop, to get inspired, and ultimately to become stark raving fans of your super cool stuff.
And while anyone can throw up a website (thank you, Squarespace), making one that really showcases your gadgets and gizmos in a way that gets people to hop on your bandwagon is something else entirely.
A few hints? Your website should clearly tell your audience what you do, why you do it, and why they ought to choose you over all the zillions of other options out there. PLUS your website needs to talk to the Online Almighty…GOOGLE! Having it SEO optimized is what will let people find it in the first place.
When all these pieces fit together just right, you’ll have claimed your valuable internet real estate for good — flower garden out front and all.
SEO optimized web pages include:
1,000+ words per page — meeting Google’s minimum visibility requirements
SEO Optimization — including keywords, SEO Optimized Title, meta description, and url
By investing in SEO optimized web pages, you’ll get:
Increased traffic to your website — and a higher ranking in Google search results
A website that draws in your ideal customers and clients — and fewer time-wasting leads that aren’t the right fit
A website that takes the customer on a curated journey — from learning about you to making a purchase
Investment: $500 per page
Feeling like your website could use some TLC? Book your strategy session today.
Opt-Ins
So, you’ve got an SEO optimized website that’s also appealing to your audience. When they land, they see all the cool stuff you do and you’ve gotten their attention. If you’re not capitalizing on that, you’re missing a huge opportunity.
The way to seize this opportunity is with a sales funnel — a curated customer journey from awareness to a sale to a referral. The opt-in is the first step of this funnel and it’s where you offer a valuable freebie (like an ebook, guide, checklist, or quiz). Your leads will hand over their info with enthusiasm if your opt-in is relevant and interesting to them.
A carefully crafted opt-in builds momentum and demand for the cool stuff you bring to the world. When you do it right, your opt-in will be that sweet first taste that keeps them coming back for more. And more. And more…
Your opt-in is a gift to your eco-loving audience and it helps you gain their trust — which is their gift to you.
By investing in an opt-in, you’ll get:
A qualified email list — because you’re giving them something they find valuable from the beginning
An audience coming back for more — because you’ve provided value, solved their problems, and flipped the reciprocity switch
Investment varies per project – send me a message for a custom quote.
To start building an opt-in your leads will swoon over, book your strategy session today.
Landing Pages
Getting people to buy really boils down to helping them understand your offer to decide whether it’s right for them. With gadgets and gizmos galore, your audience needs a strong case as to why yours is the best choice.
You’ve done the heavy lifting of bringing your cool stuff into a world that can benefit from it. A high-quality, compelling landing page does the heavy lifting of helping your audience understand just how cool your stuff is. This piece of copy spells out what your offer is, what it does, and how it will help them. Which leads to more sales and more raving fans.
Landing pages include:
Offer-driven copy, social proof, and an FAQ section
2,000+ word count
Extensive market research
By investing in a landing page, you’ll get:
More sales for your offer — because your showing your audience that you understand what’s important to them when making buying decisions
Investment varies per project — send me a message for a custom quote.
If you’re ready to have a landing page that appeals to your eco-friendly audience and helps make the sale, book your strategy session today.
Email Marketing
This is where you cultivate an email list of people who want to hear from you. Which nowadays is your most valuable asset because you own it — instead of the “renting” followers model on social media.
This will become your avenue to broadcast *anything* you want your people to know about — including new content drops, products, services, and courses. You can use your email list to pitch gadgets and gizmos that solve your people’s problems and genuinely help them — and you can do it as often as you’d like.
My hot take? Sending your people emails they’ll find relevant, valuable, and interesting is the secret sauce to more sales and impacting the world with your work.
Email marketing includes:
200-500 word count
Analytic tracking to discover what’s working and what should be tweaked
By investing in email marketing, you’ll get:
A qualified email list that pays you with their attention — which can lead to more sales down the line
A nurtured and interested audience — because you’ve given them quality with every email
Earned trust and attention from your audience — which are powerful motivators when it comes to making a purchase
Email newsletters, stand alone marketing emails, or email sequences
Everything you need to have the perfect marketing email — an intriguing subject line paired with carefully crafted preview text, compelling body text, and a super sweet P.S.
Investment starts at $150 per email
Looking to build an email list, the nurturing way? Book your strategy session today.
Google + Social Media Ads
The most well-known piece of copy, ads draw in new leads. With ads, you’ve got the algorithm gods working in your favor — they show your ad to people based on things they’ve expressed interest in.
My top tips? Your ad needs to be written with your audience in mind, speaking directly to both dream and pain points in a relatable way. This positions your cool stuff as THE solution and lays the groundwork for the moment you ask them to take action.
Ad copy includes:
200-500 word count
Writing that fits perfectly with your chosen promotion platform
Analytic tracking to discover what’s working and what should be tweaked
By investing in ad copy, you’ll get:
More leads entering your funnel from the top — qualifying them with strong copy
A boost in awareness — as you let the algorithm do the work of reaching new leads for you
Investment starts at $200 per ad
If you could stand to gain from boosting your brand awareness and draw more people into the top of your funnel through targeted ad copy, book your strategy session today.
Social Media Posts
You’ve probably felt the strain of social media — the yo-yo effect of feeling guilty for not posting enough to feeling frustrated by the energy it demands. It’s the place to build authority and trust but it’s also a hungry, hungry space.
Feeding the beast can be easy. Cultivating a social media presence that brings value to your follower’s lives involves intentional strategy and useful, engaging content.
My best advice? Create a strategy that builds off of your other content, like blogs. Write for your audience and write about things that improve their lives. And end every post with a CTA, directing the reader to action they can take next.
Social media copy includes:
100-300 word count
Content with a purpose
By investing in social media copy, you’ll get:
A social media account with purpose — that pushes your reader farther along the customer journey
Cultivation of your social media presence into a force for good — instead of a tool for distraction
Increased traffic to your website and blog — from compelling posts with a clear CTA that direct your readers to your other content
Influence on social media and in the beyond-sustainability niche — rather than it influencing you
Investment starts at $100 per post
Ready to ditch posting just because you “should”? Book your strategy session today to start posting with purpose.
COMING SOON:
Packages Menu
Deeply Nourishing Content Marketing Package
Strong + Anchored Growth Package
Website Optimization + Revamp Package
Web of Loyal + Loving Customers Package
What To Expect When Working With Me
Book Your FREE Strategy Session
Your journey begins with a free 30 minute strategy session. This is where we’ll chat about your business’ goals and challenges. I’ll take every insight you share to build a personalized strategy. You’ll receive your recommendations outlined in a proposal within 24 hours.
Test Project
Next, I’ll recommend a small, single piece of copy as a test project. By the end of the test project, you’ll have a brand new piece of copy for your beyond-sustainable brand that’s publish (and earth-saving) ready.
Your Free Kickoff Call
Then, we’ll have a free 60 minute kickoff call. This call is where we dig deep into your business and the strategy outlined in the proposal. We’ll settle on a scope and timeline of bigger, bundled work.
Bundled Work
As the last stop before your copy enters the wild, I’ll complete your bundled copy project. Since we’ve gone over the nitty gritty details before this step, I’ll have everything I need to deliver copy that you’ll be excited to publish. You can sit back and relax until delivery day, where you’ll receive your copy straight to your inbox. Every piece of copy comes with two complimentary rounds of edits.
Ready to see the difference good copy can make in your business?
Have an unanswered question? Drop me a line using the form below.
Your message will land at the top of my inbox and I’ll respond within 1 business day.
What my clients are saying…
“Words cannot describe how supportive, professional, intuitive, and thorough Andraya's services have been for my small business. With minimal effort on my end, she was able to get a full scope of my ethos and mission and formulate a measurable and attainable plan to fit my needs perfectly. I had meeting after meeting with many marketing specialists that left me feeling confused and deflated. The complete opposite happened when I met Andraya; she left me feeling supported and understood and broke down the language in a way that finally made sense. I am so impressed and happy with her work, and I couldn't recommend her enough!”
Mel, LOBA LOBA Retreats
“Andraya asks great questions to help create the copy. I always love talking to her. And I feel like she really gets what I’m trying to say. I liked her onboarding process. And loved that we could comment back and forth during the editing process.”
Cortney, Mother Gardener
“Andraya was the best person to use for an overhaul of my website. She was so knowledgeable, personable, and knew how to draw in my ideal audience! She was very caring and professional. And was so easy to work with.”
Kate, YohBra Denver
“I had a ruff life before I found Andraya (I call her Mom though). She shows up everyday with enthusiasm, care, and thoughtful action. When it comes to, well everything, I wouldn’t choose anyone else.”
Kai, Office Assitant
